Insekta
Insekta is a Brazilian vegan footwear brand with a bold identity rooted in sustainability. While working as their International Content Manager, I created illustrations that connected with their international audience and brought their brand story to life across products and campaigns.
Role
Illustrator
Industry
Fashion
Illustration
Textile Design
Content Design
Designing for connection
Understanding Insekta's international customers meant finding the balance between their core identity, tropicality, nature and and sustainability, and the refined aesthetic their audience loved. I created a print that captured both: bold enough to feel like Insekta, sophisticated enough to resonate with their best-selling products.
Sustainable recipes
I illustrated a series of recipe posters for a collaboration with Bela Gil, a renowned Brazilian chef and sustainability activist. The posters brought warmth and clarity to her plant-based recipes, making sustainable eating feel accessible and inviting.
A coloring book for their community
To deepen engagement with Insekta's audience, I designed a coloring book that brought their insect-inspired world to life in an interactive way. The illustrations invited customers to connect with the brand beyond products, turning their core identity into something playful and shareable.
